Typically, sheets are marked up 300% by the time they’re sold. That means you’re mostly paying for gimmicks, unfair retail markups, and wholesaler’s profits.
Higher thread count means better quality sheets
In the beginning, when we started our journey to create luxury sheets at a fair price we thought a high thread count was a requirement. We were wrong.
We learned from the industry's leading experts that luxury quality is in the raw materials used and the weave pattern. Inflated thread counts add unnecessary weight, retain heat and reduce airflow.
We also learned that cheap sheets with high thread counts inject loose threads into the weave to increase the overall count.
Remember those "1000 thread count sheets" that fell apart after a few wash cycles? Chances are, you washed away those extra threads that served no actual purpose.
Cheaper short cotton fibers last just as long
The difference in longevity between quality sheets and bargin sheets is in the staple. The staple is an industry term that just means fiber or yarn.
Stonewall Sheets only use premium strength long continuous fibers
Cheaper Brands use regular cotton that require interconnecting fibers which leave weak exposed ends that breakdown with general use and wash